Selected work

A closer look at the brands, campaigns and digital content I’ve worked on.

A curated selection of projects across lifestyle, travel, logistics and social impact — bringing together copywriting, content strategy, visual direction and digital communication.

Plié Pilates Volotea Steelmar GeBlod
01

Plié Pilates

Visual identity & social media campaign.

Plié Pilates visual identity

I developed the visual direction for Plié Pilates, a reformer pilates studio in Gothenburg — shaping the logo direction, typography, color palette, content style and branded campaign material.

The project later expanded into a full social media campaign, where I shaped the concept, planned the rollout and created the content from start to finish — including copywriting, photography, video, editing and publishing.

Brand identity · Visual direction · Content creation · Social media campaign

Campaign content

Short-form content for the campaign rollout.

A selection of videos created for Instagram and TikTok, designed to build attention, communicate the campaign clearly and stay aligned with the studio’s visual identity.

Campaign results

Turning campaign content into visible growth.

The campaign results showed stronger visibility, higher engagement and clear follower growth.

Views +117% · Accounts reached +449% · Interactions +868% · Net new followers +161

Plié Pilates campaign growth dashboard
Campaign dashboard showing reach, views, interactions and follower growth.
Plié Pilates campaign growth percentage charts
Growth summary with key percentage increases from the campaign period.
02

Volotea

Campaign concept & copywriting.

A milestone celebration brought to life at the airport.

Worked on concept and copy for an airport activation celebrating Volotea’s 80 million passengers milestone, transforming a brand achievement into a warm, physical experience for travellers.

The messaging focused on making the moment feel celebratory, human and easy to connect with — from the campaign idea to the passenger-facing copy used around the activation.

Airport activation · Creative concept · Campaign copy · Brand experience

Volotea airport activation campaign
03

Steelmar

LinkedIn strategy & B2B content.

I manage Steelmar’s ongoing LinkedIn presence: planning, writing and publishing content that keeps the account active, structured and aligned with the company’s B2B positioning.

The work includes content strategy, campaign planning, copywriting, post scheduling and day-to-day account management, with a focus on operational clarity, logistics expertise and consistent communication.

LinkedIn strategy · Copywriting · Content planning · Account management

Steelmar logo and content project

Process

From content planning to execution.

A look into the content schedule I maintain for Steelmar’s LinkedIn presence, used to plan themes, post angles, publishing dates and campaign flow.

A simplified content calendar showing how I organize Steelmar’s LinkedIn activity across months, dates and publishing flow — with internal ideas, messaging and campaign details kept private.

Blurred Steelmar content calendar preview

Copy samples

Structured copy for B2B communication.

These LinkedIn examples show how I translate logistics topics into clear, professional and readable content — with a tone shaped for decision-makers, operations teams and industrial audiences.

04

Paulina Sandquist

Personal portfolio website.

Designed and built from scratch.

I designed and built my own portfolio website from scratch to create a clearer digital home for my work, services and creative direction.

The project included website structure, visual direction, copywriting, responsive layout and front-end development — bringing together strategy, aesthetics and functionality in one cohesive online presence.

Web design · Copywriting · Visual direction · Front-end development

Paulina Sandquist portfolio website design
04

STUDENT PROJECT · GEBLOD

Campaign strategy & design.

A student-led campaign concept for GeBlod, exploring how visual communication, emotional triggers and clear calls to action can encourage blood donation among young men in Sweden.

CAMPAIGN STRATEGY · VISUAL DIRECTION · CAMPAIGN MOCKUPS · SOCIAL MEDIA

GeBlod campaign

Contact

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